By claiming their main consumer(s) in the Gen Z crowd, they are making it known the Customer Experience at Ulta is not only omnichannel but making a real effort to attract all types of consumers into the mix since Ulta genius to offer high end and lower end beauty brands throughout their store locations is a Retail Style that separates them from Drugstores and Sephora's business model. By claiming their main consumer(s) in the Gen Z crowd, they are making it known the Customer Experience at U...