Creating opportunities to encourage engagement is vital in creating loyalty in a world where digital technology rules and the power has been taken away from regular programming and the commercial slots which use to earn billions for television networks are now playing second fiddle to Hulu, Pluto and other subscription services and apps which are now programmed into flat screens at purchase. Thinking about how technology advanced from the wooden floor model, bulky televisions and Cox Cable r...

Writing my analysis of Jay-Z's 444 Album was so much fun for me because I really did it when there was a lot of confusion about his direction and the success of the Album and his OJ Story still has some fans baffled about his true angle in penning it. Nevertheless, my Tidal Playlist includes "New Day", "Otis" and many other hits made by the Rap Mogul and Kanye West. New Day proves that Jay-Z is woke and when I say woke I mean aware and having a vision about the future. Being aware of his role...

Jay-Z kept us waiting for this one and when he released his self titled 4:44 Album, it was like he gave birth to an extended version of his Can I Live collaboration with Memphis Bleek and his Regrets Song collectively in the 10 tracks included on the new album. The musicality is there and his need to educate the upcoming Rappers like Nice Gunz, YE, Stick Up, Great White Stylez and so many more (who are trying to find their place amid the madness of the Music Business...

The MTV Music and TV Awards will air on Sunday, May 7th and we can't wait to hear the results of The Best Documentary Category, especially after we reported on Jay Z calling Kalief Browder a Prophet and the planned closing of Rikers Prison.


Photo credit: My Voice Viacom

The Kalief Browder Story is nominated the Best Documentary Award. It's going up against O.J. Made In America so this is definitely going to be a close one since both documentaries gained recognition and generated lots of media...

No matter if you go to the park, frolic around in your yard, or take a stay-cation taking time off from your work routine and the hustle and bustle of life, it's the type of down time we all need to keep our spirits and energy high. Maybe you are one of the lucky ones who can do what my Son's fiance did. She took a long weekend off from work and cruised to the Bahamas, had a few drinks and bonded with family. I'm sure your beautiful home and your fancy car(s) will be...

Belvedere Vodka announced their partnership with "The Highly Anticipated James Bond Film" called Spectre, with a DJ on the turntables and lots hoopla. Now it's Jay Z's turn to make an announcement of his own. We believe it will have something to do with his new Tidal Business Deal, a streaming service.

The 40/40 Clubs Facebook Page is encouraging everyone to tune in to the live stream announcement at 5pm E time. I am assuming the event will stream on You Tube. Until then, here are a few images...

Blue Ivy has been photographed uncovered quite a few times lately. A little voice tells us that the inevitable has happened to the little Carter Princess. She is starting to grow up and is becoming more and more curious about the world around her. Her curiosity is getting the best of her so to speak. We were lead to believe that Beyonce voluntarily uncovered Blue Ivy during a shopping spree, when the first photo of the 6 month old was released. However, we recently were ...