Are Reward Cards becoming the new tool used by retailers to gamify the customer experience? There will be execs who shy away from this idea, if for nothing more than to create a complicated jargon related report that essentially proves that's exactly whats happening.

Customers are buying into the idea, cashing in on savings rewards and making their dollars and cents add up on the bottom lines of their bank accounts. They don't really care if you call it gamification or improving t...


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