Facial Recognition Technology is what many brands and advertisers are head over heels about, these days. Wondering why? The technology is being used to target consumers on a more personal level. Call the information collected big data or small data but it's making a real difference in how businesses and brands reach us.

In Rohit Bhargava's book, Non Obvious: How To Think Different, Curate Ideas And Predict The Future, he shared insight on how one Comedy Club Owner is using Facial Recognition ...


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