Beauty.com

Thanks to an email subscription and my own healthy curiosity to be in the know, I decided to watch a video that shows off the Becca Brand, drawing attention to lips and cheeks. I'm glad I did too! Here's why.

Mikaela South charged the brand buzz, by playing to what many of us call the 5 to 10 minute make up job (Alfred Fornay), calling it a minimalist routine.

Apparently, skipping out on blush is a no, no! Becca's creamy concoctions are inspired by fresh fruit, according to South and...


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