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The pressure is on for marketers to provide proof on product effectiveness by supporting product claims with clinical studies. The push, according to Greg Sater, a contributor in Electronic Retailer, is the Federal Trade Commissions way of making sure consumers get the most out of their weightloss and probiotics products. The agency works to protect consumers from advertisers who make false claims. That's what makes clinical studies so much more important. It's like having something in writing that is scientifically conclusive.  Consumers want to purchase products that increase the likelihood of weightloss all year long. As summer approaches, the urge gets even stronger and the pressure mounts for bathing suit ready, beach bodies. In the most recent issue of Happy & Healthy Magazine, Walgreens put a testimonial account front and center, highlighting how one fed up young woman managed to drop 50 extra pounds. A new gym in the neighborhood did it for her, after she saw an advertisement. Maybe it will take a little more for you, but choosing a starting point is how you can begin your journey.

• Some Lifestyle Changes to consider 
  • eating smaller portions 
  • packing healthier snacks (apples)
  • joining a support group
  • 5 pound weights
  • trying out new workout routines  
   

All of these things will help you on your quest to a healthier you. Hip-Hop Abs selling their no crunch videos to the public with the tilt, tuck and tighten angle uses dance as a large part of the routine. There is a lot of dance involved and it makes the routine fun to do. With NIA (neuromuscular integrated action), there is an incorporation of yoga, dance, and Martial Arts.

Andrea shared her story with Walgreens and anyone willing to listen. We heard her words loud and clear from the pages of Happy & Healthy Magazine, and were inspired to share her story with you. We hope that her testimonial message will help you to realize all the power you have to improve your health.

Your confidence and fitness level has everything to do with you and nothing to do with anyone else. If you are planning to embark on your own weight loss journey, you can do it with a little more peace of mind. The FTC (Federal Trade Commission) has your back every time one of your favorite brands makes claims about weight loss. Remember, clinical studies provide proof/scientific reference points.

"The Federal Trade Commission is the nation's consumer protection agency. The FTC's Bureau of Consumer Protection works For The Consumer to prevent fraud, deception, and unfair business practices in the marketplace." Find out what resources are available to consumers.