McDonald's is doing more than offering all day breakfast and releasing good commercials, to help keep their bottom line rising. In The Big Apple, one location has introduced a 3 level fast food experience which includes ordering kiosks. That's right; a real modern convenience for those who are getting food on the go and those who want service fast. The difference? Well, there is no seating in the first 3 levels of the restaurant and ordering kiosk and trendy and bright New York themed illustr...

Paying with lovin' may not seem to appealing to an introvert or someone who is anxious and wants to indulge their palette with any one of McDonald's tasty menu items. Though there has been talk of McDonald's failing with their Pay With Lovin' Campaign, McDonald's is really winning, even if there is a level of discomfort associated with getting people to participate, when asked to do so by an employee.

If we keep in mind that campaigns are created for different reasons, we can easily realize t...