On The Money's Becky Quick sat down with the head honcho of ATnT, Randall Stephenson to talk about the Phone Service providers future business endeavors, net neutrality and how buying Direct Tv could help improve their bottomline. Yes, Atnt is looking for a way to improve failing profit margins in the Television Sector and is currently trying to close a deal with Direct Tv that could result in over 3 million additional clients, using their services. This is a smart move for Atnt because visibility is everything, when it comes to attracting the consumers attention and Direct Tv seems to know how to position themselves wherever their clients are. Here's the proof!



GLENDALE, AZ - JANUARY 30: Recording artist Snoop Dogg performs onstage during Day 3 of the DirecTV Super Fan Festival at Pendergast Family Farm on January 30, 2015 in Glendale, Arizona. (Photo by Christopher Polk/Getty Images for DirecTV) | GLENDALE, AZ - JANUARY 30: Recording artist Snoop Dogg attends Day 3 of the DirecTV Super Fan Festival at Pendergast Family Farm on January 30, 2015 in Glendale, Arizona. (Photo by Neilson Barnard/Getty Images for DirecTV)


GLENDALE, AZ - JANUARY 30: (L-R) Musicians Wayne Sermon, Daniel Platzman, Dan Reynolds, and Ben McKee of Imagine Dragons attend Day 3 of the DirecTV Super Fan Festival at Pendergast Family Farm on January 30, 2015 in Glendale, Arizona. (Photo by Neilson Barnard/Getty Images for DirecTV)

Right now they are certainly where Atnt is not with U-Verse Subscriptions. Direct Tv was even featured in an episode of Man Caves right before the Superbowl. The team up with Man Caves resulted in a total RV Overhaul, including multiple Tv's, updated interior design, a snack bar and even a charging station for keeping everyone's devices powered up while they enjoyed all the fun.

Additionally at Best Buy, we even give our clients a chance to either switch from their current cable providers or to start fresh with Direct Tv. The reward in most cases is a $150 Best Buy Gift Card. It is very evident that Direct Tv is doing everything they can to spread the word about their brand and that visibility can result in the type of conversions that increase sales and profit margins. Anytime you can bring out big names like Snoop (Dogg) Lion and groups like Imagine Dragons for performances at events like The Super Fan Festival, fans are going to take a second look and when they do, the Direct Tv logo is what they will see and remember.

You can take a look at Becky Quick's interview with CEO Randell Stephenson here.

If Atnt is successful in their attempt to gain ownership of Direct Tv through this acquisition, they will be able to benefit from using Direct Tv's Package Deals to continue on a path of growth.

As Direct Tv Subscribers ,we can rewind live tv and record our favorite programs to watch at our convenience.
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