Putting products on the market for sale extends further than segmenting target market groups, choosing the right packaging, and selecting appropriate marketing channels.  Cosmetic Firms must also be sure to label the product(s) properly and provide instructions for proper use so that consumers are aware of hazards and side effects that might occur upon usage.  The manufacturer owes the consumer a Duty of Care (not to set out to hurt or harm) under the law.  Some of the more common adverse rea...
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